E-commerce Web 2.0 + 2.0: it seems a coincidence Original
E-commerce Web 2.0 + 2.0: it seems a coincidence Original
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Web 2.0 may borrow the concept of this formulation, people think that e-commerce has also gone from 1.0 to 2.0 process. Web 2.0 and 2.0 both e-commerce and application of Internet technology in their development process, it is natural that intersection and close integration with the result was the birth of a new model - 2.0 combined model and its new features The form and content, the development of e-commerce will mark the beginning of a new stage.
2.0 combined model appears to the emergence of a coincidence, in fact its inevitability. They have the same goal of the ideological foundation of the objective conditions are complementary. Web 2.0 is the most important feature for users, instead of as the center of e-commerce 2.0 is the core concept of customer-centric, instead of the enterprise as the center. On the Internet, users and customers of the service are being targeted, and that two objects in a certain time and under the conditions of the convergence of coincidence.
2.0 combined first model highlights the advantages is that the contribution of commercial credibility. It can be strengthened through a variety of channels of information building, as far as possible, manufacturers and consumers in the provision of and access to information on the quality and quantity have become symmetrical, the integrity of the business positive, healthy and guiding role.
2.0 combined model for e-commerce to provide the best value-added online mechanism. Both B2B, B2C, C2C or transactions, the buyer and seller are generally from the aggregation and transaction matching two aspects to gain market value. 2.0 combined mode in bringing about the maturity of the consumer market on the basis of the initiative to allow buyers and sellers consciously polymerization in together, their low cost, high efficiency, to find suitable each other through "appropriate merchandise sold to a suitable buyer "The best match to create more surplus producer and consumer surplus, but can also take in-depth understanding of consumer preferences, and the timely provision of online personalized service.
As a pure online vendors, e-commerce pioneer Amazon has taken the lead in the world of such a useful model to try. It will be the successful application of blog and labelling combination, but also by Wiki product page, so that consumers and suppliers can add or edit books or product information, and as a result the concept of a web 2.0 from the e-commerce website operators powerful tool.
In fact, the sum of 2.0 model of pure online vendors other than the promotion of e-commerce enterprises are also great role, containing 2.0 Web site enterprises of all types is becoming the new public relations image platform. If Microsoft people to change their image of the cold, is to encourage employees to write Blog and has extensive user feedback, and, accordingly timely product adjusted accordingly. Because the cost of frugality and exchanges with, or even think that a Microsoft Web 2.0 by the public relations effect is more than relevant departments, because there are true corporate image. Also do so is the General Motors Corporation, Boeing aircraft manufacturing company, and other large multinational companies.
2.0 model can be used to add consumer goods purchase high efficiency. At present, a broad array of online information, it is difficult these complex information quickly scattered into the enterprises themselves and the user useful information. Now add some 2.0 application model site, not only will the vendors of goods and information brings together users to pay more attention to the comments coming together experience so that consumers can easily available information required, saving time and psychological costs and improve the efficiency of the purchase of goods.
2.0 model can also be used to add fine building site classification business community. At present some of the major e-commerce sites, have a community or industry forum, although it generally classified information, cluttered, Keynote unknown, the majority of information vendors, users remarks fewer, more interactive information uncommon for the two sides failed to genuine customer for the centre to the council commodity classification for the business community theme community. If the business decision-making website can clearly add 2.0 model advantages and development prospects, are willing to put the costs of building a large-scale, customer-centric business community Category community, and set in eye-catching enticing, the level of convenience View , the result will be like in the West Lake Lunjian master Jin Yong said fishermen farms, and the site will be a long-term development with a strong enough stamina. ?
Posted on 2006-11-03 12:25 ZHU Chun-lei Reading (75) Comments (0) edit their collections quoted Category: Network Economy
